How to Anticipate Digital Market Disruption in Service 

Introduction

Every now and then, we see new technologies enabling a few players in an industry to take over the dominant position.   

We all know anecdotical examples like TomTom, Nokia, Kodak, Netflix, and Uber.   

Not that well known; how hydraulics disrupted the manufacturers of excavators early 20th century.  

In essence, a market disruption takes place when incumbents somehow struggle to defend themselves against new offerings, business models and/or operating models of the disrupters. These disrupters typically are new entrants into an industry.  

There are several reasons for incumbents to struggle, for example:  

• They simply do not see the trends and potential threats.  
• The new offerings do not fit the current business models, and their customers do not want these offerings (yet).  
• They are too slow in developing the necessary capabilities and cannot catch up.  

Could this happen in technical service too?   

What would this look like?  

 

During 2 sessions of the Executive Service Roundtable, we will be discussing:  

• Digital transformation versus disruption  
• 6 digital disruptive developments  
• 3 disruption patterns  
• Scenarios for technical or industrial services  

In the Executive Service Roundtable of March, we will discuss 3 frameworks to understand (digital) market disruption. 

• What is market disruption? 
• 3 patterns for market disruption.
• Scenarios disruption in (technical) service.

Kick-Off meeting

March 21 & 22

Key topics discussed:

• What is market disruption?
  
  • Compared to transFormation.
  • Compares to radical change.
• 3 patterns for market disruption:
  
  • Low-cost disruption.
  • New market disruption.
  • Digital disruption.
• Scenarios of disruption in (technical) service:
  
  • Remote and DIY services.
  • System integrators.
  • New solutions for new customer problems.

Our presentations at the beginning of every Kick-Off meeting are accessible to everyone.

The peer discussions after these presentations are for (free) members only.

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View the recording, slides and meeting notes

Only (free) members have access to recordings, slide decks and meeting notes of Kick-Off meetings:

• With a Free Roundtable membership, you will have access to the materials of the Kick-Off meetings you attended.
• With a Flex Access Roundtable membership, you will have access to the materials of all kick-off meetings, also of those for which you did not reserve or did not attend.

Overview of meetings in each monthly Roundtable

Every month, we start a new Roundtable with another theme.

For each monthly Roundtable, we will host 4 online meetings of 1 hour each:

1. A Kick-Off meeting on the first Monday of the Month.
   We present best practices and practical frameworks, after which we have a peer discussion.
2. A first Ask-Us-Anything meeting on the second Monday of the month.
   We will discuss a few of the questions that were submitted by participants beforehand.
3. A Deep-Dive meeting on the third Monday of the month.
   We present a deep-dive on the 1-2 topics participants chose, after which we have a peer discussion.
4. A second Ask-Us-Anything meeting on the fourth Monday of the month.
   To close the topic, we will discuss a few of the questions that were submitted by participants beforehand.

We run each meeting in two sessions to allow participants from most time zones to participate.

The Kick-Off meetings are for all (free) members.

The other three meetings are only for All Access members.

Check out the differences between the different Roundtable memberships here.

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