How to formulate a winning service strategy

Introduction

67% of the strategies fail. And most service strategies do not arrive on the strategic agenda of the company. 

This can make it a tough job to build momentum in the service transformation and grow the services business. 

In essence, there are 3 causes:

1. Most of our strategies are not strategies to win. 
2. Common processes to develop a strategy do not build buy-in. 
3. Traditional approaches for strategic planning and execution block agility and ownership. 

In the Executive Service Roundtable of December, we discussed 7 step process to build a well-grounded service strategy that builds buy-in from stakeholders and will be a solid basis for success.

Kick-Off meeting

December 12 & 14

Key topics discussed:

• Why don't traditional approaches work?
  • Who develops the strategy?
  • What arguments justify choices?
  • How is the strategy sold to stakeholders? 
• The 7-step process for buy-in.
  • How to navigate uncertainties?
  • How to build broad ownership?
  • How to choose the best option? 

• Developing strategic insights as input 
  
  • What are new strategic insights, and why are they vital?
  • Who generates new strategic insights, and how? 
    What information do you need?

Our presentations at the beginning of every Kick-Off meeting are accessible to everyone.

The peer discussions after these presentations are for (free) members only.

• Become a (free) member now to join the full Kick-Off meetings.
• Or try one full session first - reserve your seat above).

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View the recording, slides and meeting notes

Only (free) members have access to recordings, slide decks and meeting notes of Kick-Off meetings:

• With a Free Roundtable membership, you will have access to the materials of the Kick-Off meetings you attended.
• With a Flex Access Roundtable membership, you will have access to the materials of all kick-off meetings, also of those for which you did not reserve or did not attend.

Overview of meetings in each monthly Roundtable

Every month, we start a new Roundtable with another theme.

For each monthly Roundtable, we will host 4 online meetings of 1 hour each:

1. A Kick-Off meeting on the first Monday of the Month.
   We present best practices and practical frameworks, after which we have a peer discussion.
2. A first Ask-Us-Anything meeting on the second Monday of the month.
   We will discuss a few of the questions that were submitted by participants beforehand.
3. A Deep-Dive meeting on the third Monday of the month.
   We present a deep-dive on the 1-2 topics participants chose, after which we have a peer discussion.
4. A second Ask-Us-Anything meeting on the fourth Monday of the month.
   To close the topic, we will discuss a few of the questions that were submitted by participants beforehand.

We run each meeting in two sessions to allow participants from most time zones to participate.

The Kick-Off meetings are for all (free) members.

The other three meetings are only for All Access members.

Check out the differences between the different Roundtable memberships here.

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