How to Monetise Advanced Services 

Introduction

Probably you are on a journey – just like most manufacturers - to launch advanced services like remote services, predictive maintenance, outcome-based services, or even product-as-a-service offerings.

However, practice shows it can be a challenge to convince your customers of the value. They may not be willing to pay extra for these services and may even expect lower prices. 

A lack of ROI could limit the budget to invest in vital development and cause you to fall behind the competition.  

In the Executive Service Roundtable of November, we discussed critical tactics to generate vital revenue streams.  

 

Kick-Off meeting

December 12 & 14

Key topics discussed:

• Why don't traditional approaches work?
  • Who develops the strategy?
  • What arguments justify choices?
  • How is the strategy sold to stakeholders? 
• The 7-step process for buy-in.
  • How to navigate uncertainties?
  • How to build broad ownership?
  • How to choose the best option? 

• Developing strategic insights as input 
  
  • What are new strategic insights, and why are they vital?
  • Who generates new strategic insights, and how? 
    What information do you need?

Our presentations at the beginning of every Kick-Off meeting are accessible to everyone.

The peer discussions after these presentations are for (free) members only.

• Become a (free) member now to join the full Kick-Off meetings.
• Or try one full session first - reserve your seat above).

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View the recording, slides and meeting notes

Only (free) members have access to recordings, slide decks and meeting notes of Kick-Off meetings:

• With a Free Roundtable membership, you will have access to the materials of the Kick-Off meetings you attended.
• With a Flex Access Roundtable membership, you will have access to the materials of all kick-off meetings, also of those for which you did not reserve or did not attend.

Overview of meetings in each monthly Roundtable

Every month, we start a new Roundtable with another theme.

For each monthly Roundtable, we will host 4 online meetings of 1 hour each:

1. A Kick-Off meeting on the first Monday of the Month.
   We present best practices and practical frameworks, after which we have a peer discussion.
2. A first Ask-Us-Anything meeting on the second Monday of the month.
   We will discuss a few of the questions that were submitted by participants beforehand.
3. A Deep-Dive meeting on the third Monday of the month.
   We present a deep-dive on the 1-2 topics participants chose, after which we have a peer discussion.
4. A second Ask-Us-Anything meeting on the fourth Monday of the month.
   To close the topic, we will discuss a few of the questions that were submitted by participants beforehand.

We run each meeting in two sessions to allow participants from most time zones to participate.

The Kick-Off meetings are for all (free) members.

The other three meetings are only for All Access members.

Check out the differences between the different Roundtable memberships here.

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