More about Momentum, our philosophy and vision.

The Struggle

New technologies are emerging rapidly: Internet of Things, Big Data, artificial intelligence and many more. Nowadays, customers need much more than just great products or systems. To become more successful and stay more successful, manufacturers need to continuously adapt and innovate their technology and business models.

Old Management Practices No Longer Work

Old and common management practices focus on planning and control rather than empowerment. These old practices result in optimizing current business and maintaining the status quo. The 4 winning habits of long-lasting achievers drive momentum for continuous change and innovation.

Our Vision

In our vision, every manufacturer empowers their employees to drive innovation and change. This makes change energising and much easier. In our rapidly changing world, companies who fail in doing this will stagnate and fall behind on competition and eventually fail.


Everyone shares a clear and succinct picture of changes in the industry, where the company is heading and what needs to change over the coming years. They all understand how they can contribute to the change, and ultimately, fit in.


Across all teams and levels there is a constructive and forward-looking dialogue on performance, progress, priorities and aligned actions. Everyone feels secure and confident to adapt and try new approaches.


Everyone has the power to make decisions within their role, to adjust, perform and improve. There are adequate guiding principles to ensure coherence and alignment of all decisions.


Everyone is aware of (potential) trends, opportunities and threats and the best practices available. They spend time exploring, testing and learning. There is more focus on new things which go beyond the current core business, which is imperative for future success.

Why moreMomentum?

We believe there is huge potential when we bring Business Innovation and Talent Development together. All too often business innovation becomes an elite thing of top management or special innovation teams. Too often, employees are considerd as a change-challenge which often causes initiatives to fail or not sustain.
Also, Talent Development should be reconsidered. It is missing the point if it does not have any other impact than on the person's self-esteem.

About Jan van Veen

Jan van Veen helps technology and manufacturing companies increase momentum for a continuous and quicker adaption to change. Adaptability is a key success factor for sustainable success in an increasingly complex world with rapid changes.

According to Fieldservice News, Jan van Veen is one of the 20 most influential people within the service manufacturing industry. Jan explores the concept of momentum within a field service organisation and outlines the Momentum Framework – a series of best-practices and tools that can allow you to ensure your organisation flourishes in today’s increasingly competitive markets.

Why moreMomentum?

More and more manufacturing companies are recognizing the huge potential of Momentum. Growing a solid service business provides huge opportunities for every manufacturing company.

Backed by Research

moreMomentum is backed by extensive research done in 2016. Together with 89 manufacturing companies we investigated how to drive Momentum for continuous change and growth of their service business. Learn more about how they achieved success by adopting the 4 winning habits.


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Maliebaan 54, 3581 CT Utrecht - The Netherlands

  • info@moremomentum.eu
  • (0031) 645660164