Your Worksheet for Service Innovation Experiments

Test critical assumptions to accelerate your service innovations without jeopardising the business or the engagement of stakeholders.
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Innovate more effectively and with less risk at the same time

By embedding experiments to validate the critical assumptions of innovations in your development and decision-making processes, you can:

  • Maximise your chances of success
  • Reduce the risks of perusing non-viable ideas before putting any stakes in the ground
  • Reduce investments in development ideas making it more affordable to have multiple innovations at the right time

The innovative and dynamic industry leaders set themselves apart through their strong focus on continuously testing critical assumptions from the at very early stages of the development process onwards. Only when all critical assumptions have been validated, they will start increasing investment levels and put any stakes in the ground for the launch.

This worksheet will help you to

  1. Document essence of innovation
  2. Define the critical assumptions which will determine the success of the new service
  3. Design a low-cost experiment to validate these assumptions

Which can then be used to: 

  • Run the test and document the feedback, new insights and data.
  • Evaluate and adjust


They spend more effort in future oriented Discovery, exploring new opportunities and threats beyond business-as-usual


Everyone in their organisation has a clear and compelling Direction for the future and where they are heading


They have distributed   Decision-making and strategizing habits, driven there where the action, information, accountability is


They have more forward looking and constructive Dialogue, driving collaboration for bigger and rapid innovation

About the author - Jan van Veen

Jan van Veen has been in manufacturing for almost 20 years now, predominantly as a consultant. As co-founding partner, he grew an international service management consultancy in 9 years.

He has been working with many medium-sized manufacturers and a dozens of Fortune500 companies in driving growth, profitability and customer loyalty through service innovation.

Jan is executive advisor, author and international speaker. His mission is to accelerate the transition of the manufacturing sector during disruptive periods.