Co-Creating Solutions to Shared Challenges during Service Transformation Summits

Stronger Discussions, Better Results: Improving the Summit Experience

At the Service Transformation Summit, we want participants to learn a lot from each other and from experts. Not just ideas to think about later, but real insights that help now and in the long run.

That’s why we run five summits a year, with specific topics that matter most in service. Each summit is a moment to learn, to challenge ideas, and to grow. For individuals, teams and whole organisations.

But for this to work, discussions must go deeper. They must lead to real learning and action. So we’re making some changes.

Listening to Feedback: A Call for More Focused Learning

Feedback from past summits is positive. People enjoy the honest conversations and open sharing. But many want even more structure and sharper takeaways.

Some said, “It’s great to hear what others are doing. But how can we bring it home?” Others asked, “Can we spend more time solving problems together?”

We listened.

So this year, we are improving the way discussions are prepared and guided — to help everyone get more out of them.

What Makes Our Summits Different

Some things will stay the same:

• We keep the groups small (20–45 participants).

• Only 3–4 speakers, leaving room for deep discussion.

• No sponsors, only practitioners.

• One clear topic per summit, focused on a key challenge or opportunity in service.

What’s New: More Structure, More Impact

Starting with the Right Questions

Before the summit, we interview participants and share a short survey. We collect their main goals, questions, and learning needs.

This prepares our team, and also helps participants reflect before joining.

Shaping the Agenda Around You

Based on what we learn, we adjust the presentations, panels and discussion topics. This means the sessions speak to the real challenges in the room.

Working on a Shared Case

We create a fictional case, built from the challenges shared by participants. During the summit, this case becomes the centre of the group work.

In each round of discussion, small groups act as if they are part of that business. They reflect on strategy, explore future options, and tackle practical barriers.

Bringing It Back to Your Own Business

After each round, there’s time to translate insights back to your own business. What do these lessons mean for your own strategy, team, or roadmap?

This helps ideas stick. It turns group thinking into personal action.

Let Each Summit Support Your Journey

We believe that learning must lead to action. That’s what the Service Transformation Summit is for.

And because there are five summits a year, they can support ongoing change — not just once a year, but throughout the journey.

With each summit, we aim to help you and your team stay sharp, grow stronger, and move forward.

If you’ve joined before, we’d love to hear what worked best for you. And if you’re joining soon, come ready to dive in — with more structure, more challenge, and more value.