Impulse Sessions

Impulse Session - How to Monetise Services and IoT

Whether you are an owner or managing director of a medium-sized manufacturing business or a senior business leader in a large manufacturing enterprise, you may be experiencing pressure on growth, revenue and margins, with many products and services now being commoditised. Competition from lower cost alternatives are arising, but there are also many opportunities for business transformation and success with new technologies, value propositions and business models.

One of the key challenges for manufacturers is to monetise their services and (new) IoT capabilities.

We are organising Impulse Sessions on "How to monetise service and IoT" specifically tailored for either SME's or Enterprises.
During a full day - interactive session with like minded peers and experts, we will cover:

  1. How to solve bigger customer problems
    This is all about creating significantly more value for customers by solving customer problems in a new way or solving other customer problems, without falling into the "commodity trap".
  2. How to articulate the value
    Delivering value to customers does not automatically also capture the value – that is, monetise the value delivered. If the delivered value is not clearly articulated for clients (and staff), both will take it for granted or maybe even not recognise it.
  3. How to build internal momentum for monetisation
    How to prevent resistance and internal conflicts of interest to truly identify the customer needs, build adequate solutions and services, articulate and sell the value at a price and have everyone in your business actively support this.

Format of the meeting
We will have a highly interactive meeting with like-minded peers, in which we will have a few deep-dives into challenging topics.

We will deliver a few short presentations, sharing our experience from working with manufacturers and from our ongoing research.
A few of your peers will share their thinking and experiences and pose a "dilemma", which will trigger our discussion rounds during the day. Before the meeting we will coordinate to ensure we have topics and challenges on the table which are relevant to all of you.
A couple of days or weeks after the meeting, we will conduct 90-minute strategy session with each of you separately.
During this session we will further discuss your aspirations and objectives, the obstacles which are holding your business back and the key-points to overcome these obstacles. We will conclude with a short term action plan to boost the monetsation of your services or IoT.

What you will get

  • An enhanced understanding of monetised services, best practices and pitfalls to avoid.
  • Actionable insights on how to execute a monetisation strategy, with guidance on how to overcome likely hurdles and dilemmas.
  • A short term action plan to increase impact in your organisation.
  • An opportunity to build your network of like-minded peers for ongoing support and ideas exchange.

Who should attend

Business leaders in the manufacturing sector who are experiencing commoditisation of their products and are concerned about trends, digital transformation and disruption from new business models:

Our Impulse Sessions for Corporate manufacturers (above 500 employees) are designed for:

  • Global and regional service leaders
  • Global and regional commercial leaders
  • Chief Digital Officers and Heads of Digital Transformation
  • VP's of Strategy

Our Impulse Sessions for SME (up to approx. 500 employees) are designed for:

  • Business owners
  • Managing directors
  • Other directors

A little more context
One of the important trends in manufacturing is that value proposition and offerings are becoming more data-driven and more service oriented. Services are becoming more pro-active, predictive and performance-based. Advanced services are extending beyond maintenance and availability of the equipment and towards customers’ overall value creation process. Potentially the products will even be offered as a service in the near future.

However, many manufacturers are product-driven businesses which do not fully appreciate the value service has for their customers and own business.

In the continuous battle to win the (products and/or consumables) business of clients and to justify higher prices, many manufacturers have been adding a lot of services free of charge. For example, pre-sales consultancy, application support, extended warranty, discounted maintenance contracts and training of the users.

As a result, the overall costs to sell products have been increasing, while the prices and market-share may have been declining. This is not a sustainable approach any more.

Due to new (data) technology and customer expectations, business models and core business will shift. Manufacturers will develop and grow service and data capabilities with new, expanding teams. Cost-level and structure will change.
Without additional revenue-streams it will become impossible to continue this shift.
So, one of the central questions is: How to Monetise Services and IoT in order to Grow in a Disruptive World? The capability to monetising service and IoT is mission-critical for sustainable performance and existence of manufacturing.

Book your seat