Thrive during disruption by growing new digital services
Articles about Monetising Service
As manufacturers develop their capabilities for service and data, they also develop new offerings. Traditionally, manufacturers are product oriented and struggle in appreciating the value of data and services for their clients and their own business. They run the risk of increasing cost for developing and maintaining the capabilities without generating new revenue streams. This will harm profitability and ultimately the viability of new innovations.
This is why we see an increasing concern and interest in how to monetise services and data. We will elaborate more on this with the articles below.
Common transactional sales models do not work for advanced services and solutions with a recurring revenue model. Build your advanced sales model.read more
Launching new advanced services is innovating your business model. This requires internal momentum to monetise these services and data-driven solutions.read more
If your clients fear or experience too many obstacles to use your new offerings, they will not see your offering as a viable and valuable solution. This will block your commercial success.read more
Too often we see that (new) services, solutions or features are promoted without connecting the dots to their bigger problems.read more
A common mistake is to solve small problems of customers. These are necessary improvements, but will not bring any growth or opportunities to monetise.read more
Value propositions in manufacturing are becoming more data-driven and more service-oriented. It is critical to generate and capture the new value.read more
New technologies offer great opportunities to improve customer experience and perceived value. When done in a differentiating way, this can drive revenue.read more
Success depends on the level of collaboration and support from all stakeholders.The name of the game is establishing a shared concern and goal first.read more
OUR VISION and MISSION
More and more manufacturers are growing their digital services. This requires strong and repeatable business innovation capabilities.
With our community, we continuously develop, share and apply new best practices for digital services and radical business innovation.
Services innovation enables manufacturers to thrive and solve our global problems.