Articles about Monetising Service
As manufacturers develop their capabilities for service and data, they also develop new offerings. Traditionally, manufacturers are product oriented and struggle in appreciating the value of data and services for their clients and their own business. They run the risk of increasing cost for developing and maintaining the capabilities without generating new revenue streams. This will harm profitability and ultimately the viability of new innovations.
This is why we see an increasing concern and interest in how to monetise services and data. We will elaborate more on this with the articles below.
If obstacles to adopt your the new solutions are high for your clients, they may not use them or delay it. The result is limited commercial success.read more
Too often we see that (new) services, solutions or features are promoted without connecting the dots to their bigger problems.read more
A common mistake is solving small problems of customers. These are necessary improvements, but will not bring any growth or opportunities to monetise.read more
Value propositions in manufacturing are becoming more data-driven and more service-oriented. It is critical to capture to generate new revenue streams.read more
New technologies offer great opportunities to improve customer experience and perceived value. When done in a differentiating way, this can drive revenue.read more
Success depends on the level of collaboration and support from all stakeholders.The name of the game is establishing a shared concern and goal first.read more
“How do service leaders grow service revenue while still keeping the needs of customers involved?” And at the same time work on many other priorities.read more
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