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Digitalisation | Key note: Missing Links in IoT Strategies

Key note: Missing Links in IoT Strategies

by | Dec 6, 2017 | Digitalisation

We should focus more on new value offerings which are highly compelling for our customer. Predictive maintenance, product-as-a-service are the capabilities.
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I had the pleasure of doing a keynote presentation during Conference of Things in Stockholm – Copperberg’s  3rd annual conference on the Internet of Things. Again, this was a good exchange of insights, challenges and practices by a pretty diverse group of highly engaged participants.

Some take-aways and observations from various presentation, discussions and interactive roundtable sessions:

  • Industrial manufacturers are increasingly committed to solving meaningful and complex problems, like earth’s resources and aging population. Like RamiAvidan (CEO Tele2 IoT) mentioned: “Exponential problems need Exponential Solutions”. So we can expect some disruptive change.
  • People are at the heart of every digital solution (Daan Smans, ThyssenKrupp)
  • We talk a lot about big opportunities to develop new capabilities and new compelling value propositions and drive revenue and profit.However, we do not talk so much about changing competitive landscape.
    • Will the new propositions make it easier or harder for customers to switch (service) provider?
    • Will new solutions be multi-vendor platform solutions?
    • What impact to expect from new entrants like fast moving system integrators and the next generation of data and algorithm based companies?
  • We need to focus more on new value offerings which will be highly compelling for specific customer segments. These value propositions are crucial for success and monetization. Predictive maintenance, IoT, product-as-a-service are not the value propositions, these are capabilities and elements of a business model.
  • Most manufacturing companies need more momentum for bigger and ongoing business innovation and change. The digital world with new players is changing rapidly.

I am looking forward to seeing everyone again next year and hearing how great new insights and experiences for the digital journeys of everyone.

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