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Together with 89 manufacturing companies we have identified how the forward moving and leading companies drive momentum for continuous and rapid business innovation and change and that way actually thrive in a rapidly changing world.

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Why moreMomentum?

More and more manufacturing companies recognize the huge potential of moving into the services oriented and digital era. However, many also are being held back by 3 key problems:

  • Slow change, whether it is about small change and performance interventions or aboutĀ  bigger changes in their offerings, business model and operating model.
  • Stuck in business-as-usual, with little innovations which go beyond (incrementally) improving existing products, services, business models and practices.
  • Lack of influence for many indivuduals across functions and hierarchies.

The report "Adapt or Die" reaveals our findings on how the leading and fast moving manufacturers set them apart from the many other manufacturers who tend to stagnate and fall behind competition.


Everyone shares a clear and succinct picture of changes in the industry, where the company is heading and what needs to change over the coming years. They all understand how they can contribute to the change, and ultimately, fit in.


Across all teams and levels there is a constructive and forward-looking dialogue on performance, progress, priorities and aligned actions. Everyone feels secure and confident to adapt and try new approaches.


Everyone has the power to make decisions within their role, to adjust, perform and improve. There are adequate guiding principles to ensure coherence and alignment of all decisions.


Everyone is aware of (potential) trends, opportunities and threats and the best practices available. They spend time in exploring, testing and learning. There is more focus on new things which go beyond the current core business, which is imperative for future success.

About the Author - Jan van Veen

Jan van Veen has been in manufacturing for almost 20 years now, predominantly as a service strategy consultant. As co-founding partner, he grew an international service management consultancy in 9 years.

He has been working with many medium-sized manufacturers and dozens of Fortune500 companies in driving growth, profitability and customer loyalty through service innovation.

Jan is executive adivsor, author and international speaker. HisĀ mission is to accelerate the transition of the manufacturing sector into the services and digital era.

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Gain insights based on a research with 89 companies in the industry.

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